Backup DirectFive Principles
Delivering long-term value to our customers is our goal. We believe that this will be reached if we adhere to Five Principles¹. The Principles form the basis of all our decision making from investment, recruitment, service levels and our relationship with all our stake-holders:
MutualityWe deliver mutual benefits that endure; we are trusted for quality and reliability - and in return we believe success will flow; we aim to be fair...
QualityWe aim to be better than others at meeting customer needs with unique and value-for-money offerings; we are uncompromising...
EfficiencyWe do more with less; we waste nothing, we have high output and low costs; we have few staff with big jobs; we only do what we can do best...
ResponsibilityWe do the 'right thing' by ourselves and others; we celebrate and reward success; we set and achieve high standards; we develop as individuals and teams; we remain accountable...
FreedomWe need freedom to shape our future; we need profit to remain free...
¹The Five Principles concept was originally developed by the Mars Group some 90 years ago. They still use them today to guide everything they do. We make no apologies for using these as the foundation of our own; we are extremely grateful.
