CareersMarketing Consultant
Job Title: Marketing Consultant
Department: Marketing
Reporting to: Sales and Marketing Director
Date Posted: 20/05/2011
This full time Marketing Consultant role is office based in Bath. The purpose of this position is to take ownership of the leads nurturing process with the overall objective of generating sales opportunities from new targets, existing customers and channel partners. Tools used are iMac, collateral production and current sales tools. This can be done by:
- Formulating the overall direct marketing plan that results in the systematic generation of sales leads
- Working closely with Web and Brand Marketing to ensure a coherent overall marketing strategy and brand messaging
- Identifying appropriate target contact mailing lists, both horizontal and vertical
- Creating on-going direct marketing campaigns (email, print, online, social) to guide targets through the various stages of the opportunity cycle (lead nurturing process)
- Generating appropriate collateral to support campaigns, including emails, white papers, guides, etc.
- Communicating new product releases and updates to existing customers, partners and the Press
- Managing external resources to supplement when required
- Creating and manage tactical offers and promotions
- Creating and manage Customer / Partner newsletters
Competencies required:
- Smart with a strong aptitude for learning
- Driven with a strong desire to achieve
- Conscientious with strong organisational skills
- A team worker who is customer focused and thrives in a team environment
- Adaptable and be able to embrace change
Knowledge and skills required:
- Degree qualified, ideally with 5+ years’ experience in B2B Direct Marketing
- First rate verbal, written and visual communication skills
- Excellent creative copy writing skills
- Strong relationship skills in managing external suppliers
- Strong team player, works effectively with internal customers
- Self-starter, high energy and strong commitment
- Strong organisational skills, thrives on multi-tasking
- Ability to manage and control budgets, including ROI analysis
- Analytical and database skills
- Ability to drive progress and inspire creative thinking from others
If you are interested in this position please send your CV and covering letter to belinda.wightman@backupdirect.net or complete the form below:
Recruitment Agencies - Please do not call or send us CVs regarding the above vacancy. We work with a carefully selected list of approved recruitment specialists and have no need to expand our supplier base at this moment in time.
We are committed to adhering with the Data Protection Act, but we may keep your CV on record for up to 6 months in case we wish to contact you in the future. Please state if you do not want us to retain your CV for this period.
